Comprehensive Marketing Services Led by a
Fractional CMO

At Primo Marketing, we bring the power of executive marketing leadership to your business through a full-service approach designed to drive scalable revenue. Our services cover every essential area for building, launching, optimizing, and scaling your brand. Here are the eight core services we offer:

PRIMO Marketing Services

  • Fractional CMO Leadership

    Our flagship service provides executive-level marketing leadership tailored for startups, growth-stage companies, and lean executive teams. As your fractional CMO, we align your marketing with your business goals, lead internal or external teams, and build a scalable strategy grounded in data, customer insight, and revenue performance. We focus on big-picture leadership and day-to-day execution—giving you a senior partner without the full-time commitment.

  • Brand Positioning & Storytelling

    Stand out in your industry with powerful brand positioning and compelling messaging. We conduct competitive audits, target audience research, and positioning workshops to help you identify your unique market edge. From brand voice to visual identity, we develop a messaging framework that drives engagement across web, email, social, and paid media. Strong branding is more than design—it’s strategic storytelling that builds trust and accelerates conversion.

  • Marketing Strategy & GTM Planning

    We build custom marketing roadmaps that ensure your business hits growth milestones efficiently. From go-to-market (GTM) strategies for product launches to annual marketing plans for scaling companies, we map out campaign timelines, channel strategy, funnel frameworks, and success metrics. With a clear GTM roadmap, your business avoids wasted spend and gets focused execution that delivers.

  • Paid Media & Performance Marketing

    We manage and scale performance marketing campaigns across top platforms like Google, Meta, LinkedIn, Amazon, and TikTok. Our paid media strategies focus on lowering CAC, improving ROAS, and maximizing return on every marketing dollar. We design creative, build targeting frameworks, A/B test aggressively, and optimize continuously to ensure campaigns fuel real growt

  • Conversion Rate Optimization (CRO)

    Your traffic is only valuable if it converts. We audit your digital funnel to identify friction points and opportunities, then test and implement conversion-boosting tactics across landing pages, checkout flows, product pages, and CTAs. Our CRO services include heatmap analysis, A/B testing, user flow audits, and funnel performance tracking. The result? Higher revenue from your existing traffic.

  • Email & Lifecycle Marketing

    We design lifecycle marketing programs that turn one-time buyers into repeat customers. From welcome flows and post-purchase campaigns to win-back series and loyalty engagement, we use segmentation, personalization, and automation to keep your brand top of mind. Email and SMS marketing remain two of the highest-ROI channels—we help you make the most of them.

  • AI-Powered Marketing Integration

    AI and automation aren’t just buzzwords—they’re essential to modern marketing. We help you integrate AI tools for campaign optimization, audience targeting, predictive analytics, and personalization. Whether you’re automating workflows or enhancing ad performance with machine learning, we build smart systems that scale and save time.

  • eCommerce & Omnichannel Growth

    For brands selling both online and in-store, we develop seamless strategies that connect your eCommerce engine with your retail footprint. We optimize your digital presence, product pages, reviews, and advertising to drive conversions online while using digital channels to boost retail sales. Our omnichannel approach ensures a cohesive experience for customers—wherever they shop.

  • Influencer Marketing & Management

    We help you find and manage the right influencers to authentically promote your brand and drive engagement. From influencer identification and outreach to contracts, collaboration planning, and campaign reporting, we manage the entire influencer marketing process. Whether you're looking for niche micro-influencers or large-scale brand ambassadors, we create partnerships that build awareness and deliver measurable ROI.

  • Near Shore Marketing & Tech Team Management

    Need to scale without increasing internal headcount? We specialize in sourcing and managing near-shore marketing and technology teams—building high-performing, cost-efficient support structures for creative, digital, and dev services. From recruiting the right partners to leading their integration and oversight, we ensure your extended team operates with the efficiency and quality of an internal department.

  • Event & Trade Show Management

    From booth concept to post-show follow-ups, we handle every detail of your trade show or event marketing strategy. We plan, promote, execute, and evaluate event efforts with end-to-end service, including booth design, asset creation, lead capture, giveaways, logistics, and email campaigns. Primo ensures your brand shows up strong—at conferences, expos, pop-ups, and beyond.

  • Media Content Creation

    Powerful marketing starts with high-quality visuals. We provide full-service media production including brand photography, product shots, event coverage, social-first videos, ad content, and testimonials. Whether you need a launch video, lifestyle shoot, or branded reel—we manage everything from concept and scripting to shoot day and post-production to help your brand visually connect and convert.