About PRIMO

Meet Megan Gaffney
Your Fractional CMO & Growth Leader

Primo Marketing is led by Megan Gaffney, a highly sought-after Fractional Chief Marketing Officer (CMO) and Growth Consultant with nearly two decades of experience in B2C, DTC, B2B, eCommerce, and SaaS marketing. Megan has built high-performing marketing teams, optimized multi-million dollar campaigns, and scaled startups to profitability.

✔︎ Proven Track Record – From launching startups to scaling enterprise brands.
✔︎ Executive-Level Expertise – Fractional CMO services for venture-backed companies.
✔︎ Data-Driven Growth – Performance marketing, conversion optimization & AI-powered insights.
✔︎ Branding & Positioning Mastery – Crafting compelling brand stories that convert.

Primo Marketing was founded on the belief that businesses shouldn’t settle for generic marketing strategies. Your brand deserves expert marketing leadership that delivers real, measurable impact.

Primo Marketing was founded on the belief that businesses shouldn’t settle for generic marketing strategies.
Your brand deserves expert marketing leadership that delivers real, measurable impact.

What makes Primo even more powerful is that you don’t just get Megan’s strategic leadership—you gain access to a vetted ecosystem of expert partners and executional specialists, giving your company the full capability of a high-performing marketing department without the burden of building one in-house. On average, an in-house CMO and marketing team can cost upwards of $300,000+ annually. With Primo Marketing, you get executive-level thinking, cross-functional execution, and scalable solutions—all without the overhead.

The PRIMO Marketing Team

Specialist Marketing Talent
Primo Marketing is backed by a full bench of marketing professionals local and near shore in key focus areas including:

  • Graphic Design – On-brand visuals, campaign graphics, and creative direction

  • Copywriting – SEO-optimized web, ad, and email content crafted to convert

  • eCommerce & Amazon Strategy – Marketplace optimization and sales acceleration

  • Digital Advertising – Certified experts in Google Ads, Meta, LinkedIn, TikTok, and more

This powerful, plug-and-play marketing infrastructure ensures that when you work with Primo, you’re getting CMO-level leadership plus a team that can execute across every major marketing channel.

The result? Faster impact, lower costs, and smarter growth.

CoPact
CoPact is an intelligent ecosystem that eliminates vendor guessing and siloed strategies, it uses data-backed analysis to uncover critical growth opportunities and builds a personalized network of tactical drivers designed to deliver measurable, guaranteed results—continuously optimizing for long-term success. Primo Marketing leverages CoPact to extend strategic planning into results-focused execution with validation and accountability.

Let’s Make Big Things Happen